How A Media Executive You've Never Heard Of Brokered One Of The Most Consequential Deals In Hollywood And Brought Us 'Seinfeld'!

"Let's Be Frank" is a book about media CEO Frank Biondi, who brokered a huge deal with Castle Rock Entertainment for Coca-Cola. Despite competition from Universal Studios, Coca-Cola invested $30 million for 40% of Castle Rock in exchange for standard theatrical and TV distribution fees. Castle Rock's early TV pilots didn't take off quickly, but their films, including "When Harry Met Sally" and "The Shawshank Redemption," were hugely successful. The story shows the importance of attention to detail and behind-the-scenes work on blockbuster deals, as well as the impact of Biondi's contributions to the entertainment industry.